Success changes the questions.

SUCCESS DOESN’T END THE JOURNEY.

IT CHANGES THE QUESTIONS.

As businesses grow, teams evolve and leaders develop, the questions they face become more complex. The challenge isn't simply finding better answers. It's knowing which questions to ask next.

I'm Guy Longworth.

For more than 30 years, I've led businesses and worked alongside CEOs and executive leadership teams through growth, transformation and change.

I've experienced firsthand the opportunities, pressures and difficult decisions that come with executive leadership.

I founded Annapurna because the best leaders don't need someone to tell them what to do.

They need someone alongside them they trust — someone who will challenge their thinking, ask the questions that matter most, and help them see what they may not see themselves, so they can create clarity, build alignment and drive momentum.

THE NEXT QUESTIONS

Success brings experience, confidence and perspective.

But it can also shape the assumptions we make about what comes next.

Challenging those assumptions can open up a different perspective and reveal possibilities we may not otherwise see.

The question that matters most may be about your business, your team — or you.

BUSINESS

Are we defining our future by what's possible — or by what's familiar?

TEAM

Are we as effective together as we are individually?

LEADER

Do others experience me the way I intend to be experienced?

The right question can change what you see — and what becomes possible.

THE ANNAPURNA WAY

The Annapurna Way is a philosophy built on taking the time to understand what may not be immediately obvious.

It guides every engagement, but how we put it into practice depends on the challenge at hand.

Create Clarity

Cut through complexity and bring into focus the opportunities, choices and priorities that matter the most.

Build Alignment

Turn different perspectives into shared understanding — and shared understanding into collective commitment and individual accountability.

Drive Momentum

Create the energy and ownership to move from intention to action.

Different challenges. Different approaches. The same philosophy.

WAYS TO WORK TOGETHER

BUSINESS

Growth Strategy

Make the choices that will define the future of the business — where to focus, where to compete and what it will take to win.

TEAM

Leadership Team Effectiveness

Turn a group of talented leaders into a high-performing leadership team — one that thinks, decides and leads as a team, not simply as individuals.

LEADER

Executive Coaching

Develop the self-awareness and intentionality to become the leader you want to be.

  • “Guy has had a profound impact on my development as a leader and on the success of major brands around the world. His combination of operating experience, strategic perspective and coaching has shaped how I think, make decisions and lead — lessons I continue to draw on more than a decade later.

    I would not have achieved the career success I have without Guy’s mentorship and coaching.”

    John Koller, Global CMO HP

  • Maria Surricchio Global Head of Consumer Marketing Nvidia

    “Guy is an inspiring, visionary leader who combines outstanding strategic and commercial acumen with genuine care for the people he works with. What sets him apart is his integrity, courage and ability to move seamlessly between the business, the team and the individual leader — challenging thinking, creating clarity and helping people achieve more than they thought possible.”

    Maria Surricchio, Global Head of Consumer Marketing Nvidia

  • Asad Qizilbach, Global President of PlayStation Productions

    “Guy helped me develop an extraordinary understanding of my strengths and what was holding me back. He helped me create a powerful new vision of success and supported me over three years to bring it to life.

    He unlocked potential I didn't even know existed, gave me confidence and equipped me with tools I still use today.

    Without Guy, there is no chance I would be where I am now. He’s amazing.”

    Asad Qizilbach, Global Head of PlayStation Productions

  • “Guy has had an incredible influence on my career, coaching me through many different phases and expanding my perception of what was possible.

    He fundamentally changed how I think about leadership, work and the impact I can have on the people around me. Working with Guy helped me accelerate my career, but more importantly, become a better and more impactful leader.

    If you are lucky enough to work with Guy, I strongly suspect you will have a similarly positive outcome.”

    Jack Buser, Head of Google Game Industry Solutions

  • “Working with Guy was an important chapter in my development as a leader. It helped me sharpen my thinking, build on my strengths and grow in a direction that aligned with my ambitions — ultimately leading me to the Intuit C-suite.”

    Michelle Taite, Global CMO Intuit Mailchimp

  • Simon Pooler, Managing Partner Montagu Private Equity

    “Guy’s work at Quorn and GHD, two of our most successful portfolio companies, was pivotal to the significant shareholder value we created. His contribution across strategy, leadership and commercial performance helped make both investments highly successful, with each delivering more than a 4X return on invested capital.”

    Simon Pooler, Managing Partner Montagu Private Equity

  • Nick Hughes CEO Marlow Foods

    “Guy led and facilitated our executive team through a strategic planning process that created a new growth strategy and delivered a dramatic increase in revenue and EBITDA for our PE-backed business.

    That put us on a path to a highly successful exit two years later.

    If you need profitable growth that creates shareholder value, talk to Guy.”

    Nick Hughes, CEO Marlow Foods

  • Matt Petersen, CEO Neato Robotics

    “Guy joined the Neato board during a period of significant transition and immediately made an impact. He became an invaluable advisor to both me and the company, helping us reframe our strategy and think differently about some of our most important challenges.

    As a first-time CEO, having Guy’s experience, perspective and counsel alongside me was particularly valuable. I highly recommend him.”

    Matt Petersen, CEO Neato Robotics

  • “Guy partnered with me and my executive team at a time when our 29-year-old family business was struggling to grow. He helped us develop a new growth strategy that transformed performance across the business and, most importantly, returned us to profitable growth.

    He then coached our COO and several other executives, helping them become more effective leaders.

    I cannot recommend Guy highly enough.”

    Elliot Schaffer, Founder / CEO MoveAuto

  • “No one knows how to make things happen like Guy Longworth. It’s one thing to understand strategy and another to actually land the plane while making everyone feel great.

    Guy has done this in so many different situations that I can’t imagine anyone better to have on your side when you need to change the fortunes of a business.”

    Sarah Watson, Chairman and Global Chief Strategy Officer Bartle Bogle Hegerty

  • “Guy helped us navigate significant challenges as we scaled our early-stage business, bringing strategic clarity while helping us build a more collaborative and effective leadership team.

    His experience and perspective helped us make better decisions, strengthen the organization and position the business for continued growth.

    Most importantly for our shareholders, we have delivered record sales and profits for three years in a row.”

    Sean Allen, Founder / CEO Twist Medical

WHY ANNAPURNA?

Guy Longworth, Founder & CEO of Annapurna lodging at Annapurna Base Camp at 13,550 ft in 1993

Guy at Annapurna Base Camp 13,550 Feet

In 1950, Maurice Herzog and a team of French mountaineers made the first successful ascent of Annapurna — the first ascent of any 8,000-meter peak.

More than forty years later, I trekked to Annapurna Base Camp in Nepal. It was one of the most memorable experiences of my life.

What stayed with me was not simply the scale of the mountain, but what it takes to confront a challenge of that magnitude — and how much depends on the people you choose to face it with.

Years later, after more than three decades in leadership, that lesson has only become more relevant:

The biggest challenges are rarely overcome alone.

That's why I called my firm Annapurna.

A photo of Guy Longworth at Annapurna at basecamp with Annapurna behind him in 1993 and a photo of Maurice Herzog's Book Annapurna

WHAT QUESTION MATTERS MOST TO YOU?

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