The Impact of Guy’s Work
I've been fortunate to partner and work with many ambitious, high-integrity leaders.
Here are a few comments from 22 of them who have kindly provided their feedback.
“Guy led and facilitated our Executive Team through a strategic planning process leveraging The Annapurna Way to create a new growth strategy that delivered a dramatic increase in revenue and EBITDA for our PE-backed business. This set us on a path which led to a highly successful exit 2 years later. If you need profitable growth to deliver shareholder value, talk to Guy.”
Nick Hughes
CEO Marlow Foods
“Guy is an inspiring, visionary leader who couples outstanding strategic and commercial acumen with genuine care for the growth and well-being of the teams he works with. What distinguishes Guy is his high-integrity leadership courage, his frameworks, and his impactful strategic advisory, facilitation and coaching style that empowers and enables business, team and individual success.”
Maria Surricchio
Global Head of Consumer Marketing Nvidia
“Guy joined the Neato board and immediately made a significant impact. The company was in a massive transition and Guy was an invaluable resource helping guide me and the company. In particular, he helped reframe our go-to-market strategy and story using The Annapurna Way. As a first time CEO, his advice was particularly impactful and helpful. I highly recommend him.”
Matt Petersen
CEO Neato Robotics
“Guy’s Annapurna Peak Program helped me develop an extraordinary understanding of my strengths and what was holding me back. I created a powerful new vision of success and he supported me for 3 years to bring it to life. He unlocked potential that I didn't even know existed, and instilled me with confidence and incredible tools that I still use today. Without Guy, there is no chance I would be where I am now. He’s amazing.”
Asad Qizilbach
Global President of PlayStation Productions
“Guy’s work at Quorn and GHD, two of our most successful portfolio companies leveraging The Annapurna Way was pivotal to the significant shareholder value creation that was achieved. His major contribution to strategy, leadership and commercial success ensured both PE investments were highly successful delivering more than a 4X ROCI.”
Simon Pooler
Managing Partner Montagu Private Equity
“Our 15 year old $20m events business was struggling until I met Guy. He used the Annapurna Way to facilitate and quickly help us identify the root cause of our issues and develop a new growth strategy. He then stayed on and worked with, and coached our Executive Team for nearly a decade using The Annapurna Peak Program helping drive our business to a completely new level. If your company isn’t growing and you need help, talk to Guy.”
Jo Walsh
Founder / CEO Govnet
“Guy partnered with me and my Executive Team at a time my family owned 29 year old company was struggling to grow, and used The Annapurna Way to create a new growth strategy that positively transformed performance across every aspect of our business, most importantly returning us to profitable growth. He then coached our COO and several other Executives helping unlock their full potential. I can not recommend Guy highly enough.”
Elliot Schaffer
Founder / CEO Moveauto
“Guy partnered with me on several of our growing consumer media businesses to develop new growth strategies leveraging The Annapurna Way. He utilizes best practices learned over 3 decades that helped us identify many new opportunities for profitable growth. Guy’s deep operating experience was super useful in helping us analyze our business and the environment. He also coached us through a structured strategy framework that yielded critical roadmaps for several of our units. Finally, Guy is very skilled in assessing people and capabilities. I highly recommend him to anyone looking to scale a growing business!.”
Howard Love
Founder / CEO LoveToKnow
"Guy has had an incredible influence on my career, coaching me through many phases, and expanding my perception of what is possible. He taught me many frameworks for navigating both the work environment and my life surrounding it which have fundamentally changed how I approach the world around me. With Guy’s guidance, I have fast-tracked my career, but more importantly, made a profoundly positive impact on those around me, including customers, coworkers, friends and family. If you are lucky enough to work with Guy, I strongly suspect you will have a similarly positive outcome."
Jack Buser
Head of Google Game Industry Solutions
“Guy knows how to climb mountains - in business and in life. More uniquely, he is both extraordinary and humble in helping others “find their mountain.” Who are you at your core? Which natural strengths unlock a faster ascent? What business are you really in? Guy doesn't just leave you at the foot of a mountain looking up. His approach helps you chart the route, build the team, and stay on course. If you get the opportunity to work with Guy, take it. Put your boots on and get ready for an adventure in personal transformation and profitable revenue growth.”
Malcolm Scovil
Founder / CEO TLDR
"The impact that Guy's strategic growth advisory and coaching work has had cannot be simply measured in individual growth or achievements, but in macro successes of major brands throughout the world. Guy's dedication to my development as a leader instilled in me best practice brand marketing fundamentals and effective leadership strategies that I continue to use a decade later. I would not have had my career successes without Guy's mentorship and coaching.”
John Koller
Global CMO HP
"When you work with Guy, you are working with someone whose storied experience building iconic brands that deliver transformational business results spans companies both large and small. He has seen it all, and his gift of radical acceptance of any circumstance and his Annapurna Way framework can move a complex situation to pragmatic, simple and creative solutions that drive profitable growth very quickly. I nicknamed his counsel "Guydance" for its uniquely supportive, insightful and pragmatic nature."
Meg Brodman
Global Head of Product Marketing FBN
“Guy used The Annapurna Way to help us clarify our purpose, redefine our brand, formulate a strategic growth plan, enhance our operations and invigorate our team. It resulted in a transformation in the way we run our business and turned around our business performance helping us deliver unprecedented profitable growth. As a first time COO, his Annapurna Peak coaching program has had a massive impact on my ability to successfully lead our company, which has been highly fulfilling from a personal perspective.”
Justin Baron
COO MoveAuto
“I first met Guy when I had just taken on my first senior marketing role and was struggling with imposter syndrome and how to be an effective leader. Meeting Guy was life changing as he transformed my approach to leadership, business strategy and brand building. He’s been a valued mentor and guide for many years and I quote him on a regular basis and ask myself “What Would Guy Do?” when I’m facing a new or unique challenge. He’s straight talking and has a great sense of humor – what more could you want?”
Sarah Lambley
Global Brand Director GHD
“Guy is a visionary leader with outstanding strategic acumen and transformative leadership skills whose work with us using The Annapurna Way fostered a culture of collaboration and creativity, helping us to propel our early-stage organization on the path to success. Under Guy's guidance as we scaled, our company has not only navigated significant challenges but has now emerged stronger and more innovative than ever before. Most importantly for shareholders, we have delivered record sales and profits for 3 years in a row.”
Sean Allen
Founder / CEO Twist Medical
“No one knows how to make things happen like Guy Longworth. It is one thing to understand the theory of strategic growth marketing and how to build iconic brands, and another to actually land the plane while making everyone feel great. Guy has seen this through in so many situations that I can't imagine anyone better to have on your side if you need to change the fortunes of your business."
Sarah Watson
Chairman and Global Chief Strategy Officer Bartle Bogle Hegerty
“Guy is one of the most inspiring and visionary marketing leaders I have ever worked with. He brings strong strategic, customer-backed thinking to everything he does and has been responsible for shifting the mindsets of Senior Leaders across organizations. He is a brilliant brand strategist and storyteller and builds world class marketing organizations and leads from the front with purpose, humility and kindness. I would work with Guy again in a heartbeat.”
Michelle Keene
Head of Product Marketing Dropbox
“Guy is a growth expert, visionary brand marketer, and global business thought leader. His exceptional strategic growth framework (The Annapurna Way) and personable leadership approach transformed our thinking and set our brands on the path to profitable growth. His Annapurna Peak coaching program was delivered in a highly supportive way and helped me build the skills and mindset I needed to get a long-desired promotion. I’m very grateful to Guy for all his support.”
Erin Dress
SVP Marketing Serta Simmons
“I worked with Guy at Serta Simmons and found him to be a visionary and inspirational brand and growth marketing leader. I was genuinely impressed how he used The Annapurna Way to get the entire marketing division of over 250 people excited about a new direction within his first 90 days. Guy’s passion is infectious, inspiring his team, agencies and fellow executives to follow his lead. I would absolutely welcome the opportunity to work with Guy again in the future.”
Chris Callaghan
SVP Serta Simmons
“The Annapurna Peak Program has been a game-changer for my career propelling it to new heights. Guy's coaching style is both insightful and empowering and his ability to assess individual strengths and areas for growth is exceptional. He provided personalized guidance tailored to my specific goals, fostering a deep understanding of my leadership style and its potential. His wealth of experience helped me navigate complex situations head on with a newfound confidence and clarity.”
Jillian MacPherson
Head of US Operations MoveAuto
“Guy is an exceptional coach who possesses a unique ability to empower individuals and teams to unlock their full potential. His approach is highly collaborative, and his insightful guidance is invaluable for personal and professional growth. He has a profound understanding of business dynamics and leadership principles, which enables him to drive tangible results. If you're seeking a remarkable coach to elevate your leadership skills and drive organizational performance, Guy is the ideal choice.”
Sarah Russell
Founder / CEO Aloide
“The opportunity to work with Guy presented a valuable chapter in my career. It was a time that allowed me to refine my skills and grow in a direction that aligned with my professional goals which ultimately led me to the Intuit C-suite."
Michelle Taite
Global CMO Intuit Mailchimp
